
Lily Tomlin became famous playing uncaring telephone operator “Ernes- tine” on Rowan & Martin’s Laugh-In TV show of the late 1960s/early 70s. Customer service personnel in 2014 are required by current employers
to act even more detached than the oftentimes obnoxious Ernestine.
TURN TABLES ON CUSTOMERS
BY MAKING COMPANIES
INACCESSIBLE BY PHONE
Customer service people obsolete
TALK RADIO MAY BE LAST
— AND ONLY — INDUSTRY
TO WELCOME CALL-INS
By David Maril
I was listening to a Ravens’ post-game radio show on WBAL the other day and when the hosts started encouraging listeners to call in with comments, it hit me that talk radio is one of the few places where a business wants its telephone to ring.
Here’s a prediction: In 10 years — no, make that five years — you will no longer be able to reach large-sized businesses or any companies of significant corporate size by telephone.
If you need to communicate with your bank, telephone company or insurance carrier you’ll either send them an email or leave some type of message on their website.
We are almost at that point now.
The business world is already cutting back, streamlining manpower; and personalized customer service is going the way of the milkmen who used to deliver to your door.
What happens now when you try to call a company to complain about charges on a bill? Most statements don’t even have a phone number listed.
If you are fortunate enough to discover a number in fine-print on the reverse side of the last page, it’s a lesson in eyestrain and torture trying to decipher it.
Good luck if you think you can find a phone number on the company’s website. Most avoid including their corporate address and phone.
And, it turns out, the thing big companies detest almost as much as phone calls is mail. Hey, opening envelopes requires extra work and labor costs.
If your perseverance pays off enough to locate a number and you call, right off the bat you are told to “listen closely because some of our options have changed.”
Translation: “We want to make it even more difficult and time-consuming before you talk to a human being so you’ll think twice about ever calling us again.”
After being asked a dozen recorded questions — and you are out of luck if you have a rotary phone — to supposedly direct your call to the right customer-service person, you are advised that “due to an unusually high caller volume, you may have a longer waiting time on hold.”
This, despite the fact it’s 5 a.m. West Coast time.